Leadership effectiveness is related to leaders’ ability to represent and advance the social identity of a group. Effective leaders transform by embodying the group they influence.
Team cohesion and cooperation are emergent results of social identity. Trust and reciprocal respect are associated with social identity. Being perceived as trustworthy, fair and charismatic is a consequence of in-group prototypicality.
Team leaders may turn to the group and its social context rather than relying on de-contextualized knowledge and principles.
To prototype team identity, team members actively listen to co-workers to understand their needs, values, beliefs, priorities, aspirations. They assist in establishing norms and conventions that regulate working together within the team, particularly by authentic role-modeling.